One of the best ways to publicize the Wisconsin State Cow Chip Throw has been the Parade. The first memorable Cow Chip unit was the papier-mache chip built on a three-wheeler.

Other units which have been created and used include the Cow Chip Factory, which sent chips out of a barn on a "conveyor", and Cow Patty - a life-size cow who could really fling 'em.

In 1989 members of the Wiscowchip Committee built eight three-dimensional cows and a bull which were on wheels for a drill team called Bovine in Motion. These cows and bull are still used on occasion.

In 1990, the biggest and best - a Trojan Cow - was constructed. Cowabunga is a 13'6" tall cow which has a head that moves from side to side and of course lifts her tail for the now infamous "chip".

In 1989 a high point for Bovine in Motion was accepting an invitation to perform during halftime of a University of Wisconsin Badger Football game with the UW Marching Band, and on another occasion with the UW Varsity Band in the Fieldhouse.